I got an email yesterday from some movie theater chain that I must have signed up to receive rewards from at some point. The funny thing was, it was in Spanish and I know I didn’t sign up for the Spanish version. I chuckled at their mishap and figured that would be the silliest email I received, but I was wrong.

Shortly after that, I checked my inbox and found a Mother’s Day offer from a restaurant that I like a lot, but my wife isn’t the biggest fan. Naturally, I opened it – not for the offer per se, but to make myself have pleasant day dreams of smoked meats and spicy sides. What I found was a very confused offer.

famousflop-email

Reading from top to bottom (as most of us do), I immediately assumed this was an offer for Mother’s Day, which is this Sunday, May 10th, by the way. A little further down, I see that it’s for “this weekend only” – which still includes Sunday, but makes it a Mother’s Day weekend thing. Okay, I’m following it so far, but then at the very bottom, we get actual dates: May 11 – June 14, which not only extends well beyond this weekend, it also excludes this weekend and Mother’s Day.

Double check your work people. Put as much care into your marketing as you do into those wondrous ribs. Now, onto day dreaming…

peace… love… bdg…